Now, we maintain that we are not the kind of people to run naked around nuclear power stations or swim beside oil tankers but we do believe that people have a choice. This is where organic food comes into it. There is no argument that growing food at a natural rate, with no pesticides or growth enhancers, will provide food with a better natural flavour..... In vegetables the natural sugars will develop better and give that richer flavour we crave. It is your choice to buy into the belief that you will be doing better for you and the environment by buying organic. The FSA report states:
Gill Fine, FSA Director of Consumer Choice and Dietary Health, said: ‘Ensuring people have accurate information is absolutely essential in allowing us all to make informed choices about the food we eat. This study does not mean that people should not eat organic food. What it shows is that there is little, if any, nutritional difference between organic and conventionally produced food and that there is no evidence of additional health benefits from eating organic food.
Of course this does not highlight any detrimental health effects that may be present from convention factory farmed foods...
The answer is to read what you can, inform yourself to the best of your ability and make the choices that suit you.....
Thursday, 30 July 2009
Wednesday, 29 July 2009
Wombles sighted outside What on Earth central!
Urgent news bulletin!Wombles have been sighted outside What on Earth central. It appears they were attracted by the empty chopped tomato tins left over from pizza sauce production. Site security chased down the apparent miscreants, but let the grey-furred do-gooders off when they gave an improntu performance of, "Remember You're a Womble," complete with tomato tin-based percussion.
Grateful What on Earth staffers shared some fresh pizza with the wombles, before they departed to go back to Wimbledon
Thursday, 23 July 2009
A little introduction on What on Earth is happening...
Here at ‘What on Earth’ we have finally worked out how to drag ourselves into the 21st century .....So we have set up a blog (also a twitter account: http://twitter.com/WhatOnEarth2009) thus enabling all of our loyal customers (and many new customers) to read all about ‘What on Earth’, who we are and what we are about. You will hear about our new products and the general happening in the ever evolving business that is ‘What on Earth’. We hope you enjoy our frequent blogs and we are always interested in any new ideas that you may have.... however crazy they may seem. At the moment we are trying very hard, to save the planet. We have done shouting at politicians (to no avail), throwing things at politicians (not recommended....fun but not fruitful and full of danger) and all becoming hat wearers in the winter. These tactics are not proving very sustainable and, to be honest, the novelty has quickly worn off. We have one burning question for you... If your job title was ‘Boss of the World’ how would you change things (with a degree of urgency) in order to save the planet? We have our own ideas but sadly making everyone eat organic pizza is not the most realistic way forward, though we feel sure it will help a bit. We would really appreciate your answers and help! Actually, we have another question... We pride ourselves on having a close (and loving) relationship with our customers and as such would like to know...Do you have any new pizza flavours, pasta sauces or indeed any organic products you would like to see on the shelves, wearing What on Earth colours...?
‘What on Earth’ is a small organic food company based in Battersea, London. It began life in 1999 with the mission of creating wonderful organic pizza, untouched by mad scientists and bereft of preservatives (a fresh pizza shouldn’t be able to sit on a supermarket shelf for 3 weeks..!), colourings (cheese should be cheese coloured and not bright yellow..!) or additives (sweet tomatoes should be tomato sweet from the sun and not sugar sweet from sugar..!). We are a very inventive little company and are constantly developing new products inspired by the continual explosion of culinary brilliance that we see forever occurring in London and, whilst on our quest for great ingredients, from around the world. We like to work directly with our customers....There is no ‘middle-man’, or any automated call centres, where the only human you talk to is yourself. We are here (all in our cosy office in Battersea) to listen to your calls, ideas, and your (extremely rare) complaints. By listening to you, our customers, we were persuaded to revive our organic Pasta sauce range...this time it’s bigger, better and better value!
‘What on Earth’ has grown over the years and as well as our lovely organic pizza, pasta and ready meals we now make the most fabulous organic cheesecakes. We have tried very hard to stick to our mission and still believe in the organic principles of food production. We use only organic ingredients in our organic food range. We believe organic food brings a lot of positives! It is free from artificial preservatives and additives (which can only be healthier for you) and is much kinder to the environment.
We are fond of making things easier for our customers. This is why we make great convenient, organic food that can be bought (at a very fair price), taken home (preferably in a recycled bag), cooked (in a conveniently short time) and served to the hungry ones (who could naturally assume that you made it all yourself!). So, be it pizza, organic pasta sauces that can be easily added to our pasta for an unbelievable, cheap, healthy and quick meal, or even mouth watering cheesecake, you can be assured that not only are you eating healthier food but you are also doing your bit to help!
There is the argument that the environment is in a bad way and really what can one person do? Well the answer, we believe, is a lot. By supporting small businesses that care (we don’t expressly mean us) you can help maintain a level of awareness. And by contributing to our blog you can help raise our and other peoples continued awareness. This fits in nicely with our mission to educate the palate and mind...
Let the blogging begin....
Thank you,
The What on Earth Team
‘What on Earth’ is a small organic food company based in Battersea, London. It began life in 1999 with the mission of creating wonderful organic pizza, untouched by mad scientists and bereft of preservatives (a fresh pizza shouldn’t be able to sit on a supermarket shelf for 3 weeks..!), colourings (cheese should be cheese coloured and not bright yellow..!) or additives (sweet tomatoes should be tomato sweet from the sun and not sugar sweet from sugar..!). We are a very inventive little company and are constantly developing new products inspired by the continual explosion of culinary brilliance that we see forever occurring in London and, whilst on our quest for great ingredients, from around the world. We like to work directly with our customers....There is no ‘middle-man’, or any automated call centres, where the only human you talk to is yourself. We are here (all in our cosy office in Battersea) to listen to your calls, ideas, and your (extremely rare) complaints. By listening to you, our customers, we were persuaded to revive our organic Pasta sauce range...this time it’s bigger, better and better value!
‘What on Earth’ has grown over the years and as well as our lovely organic pizza, pasta and ready meals we now make the most fabulous organic cheesecakes. We have tried very hard to stick to our mission and still believe in the organic principles of food production. We use only organic ingredients in our organic food range. We believe organic food brings a lot of positives! It is free from artificial preservatives and additives (which can only be healthier for you) and is much kinder to the environment.
We are fond of making things easier for our customers. This is why we make great convenient, organic food that can be bought (at a very fair price), taken home (preferably in a recycled bag), cooked (in a conveniently short time) and served to the hungry ones (who could naturally assume that you made it all yourself!). So, be it pizza, organic pasta sauces that can be easily added to our pasta for an unbelievable, cheap, healthy and quick meal, or even mouth watering cheesecake, you can be assured that not only are you eating healthier food but you are also doing your bit to help!
There is the argument that the environment is in a bad way and really what can one person do? Well the answer, we believe, is a lot. By supporting small businesses that care (we don’t expressly mean us) you can help maintain a level of awareness. And by contributing to our blog you can help raise our and other peoples continued awareness. This fits in nicely with our mission to educate the palate and mind...
Let the blogging begin....
Thank you,
The What on Earth Team
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