Saving the planet ...one pizza at a time

It's always nice to see people making an effort to get their own personal attempt to save the planet noticed. A fine example is a chap, Mark Boyle, from Bristol, living without cash for a year, in a caravan. He is living on grown, foraged or scrap food, working as a volunteer and generally being a jolly nice chap. This is lovely and very commendable (if that's the way you want to go) though some commentators have raised the comparison to the life travellers/gypsies have lead for centuries. So, I guess the big question is ; what should one do and how should one do it? We as individuals can all try and do our bit with recycling, turning off the TV at night, shorten your showering time etc etc but it just feels so sad when corporate world does not join in with equal gusto. There is the argument that China has turned itself into one massive coal burning furnace, with smog so dense that people need to constantly squint to see where they are going. So what is the point in only boiling one cup of water at a time when all of your good work is being effectively negated elsewhere. We can only believe that the 'force of one' will become the 'force of many', so long as the message to do your bit gets passed on by like minded and willing folk. At What on Earth we feel that we are doing our bit by making organic food and running an 'eco as realistically possible' business...Please do your bit and let us know if we can help (hello@whatonearth.co.uk)
Also, next time you're in a supermarket.....have a word (see link below)!http://www.guardian.co.uk/environment/cif-green/2009/oct/01/greenwash-supermarkets-fridges

SNOW, SUN AND STUFF.....

Wow, what a bizarre bit of weather that was! Our team of jolly drivers managed to fight their way through snow drifts and freezing temperatures to make sure that our customers got their orders. So now the snow is on the melt we can start the new year in earnest. We had a nice busy year last year and have some great new projects on the go for this year including some new desserts... (more about that as it happens!). The desire for good quality food seems to be unashamedly bashing this recession on the head!
Apparently our beautiful organic cheesecakes are also getting noticed further afield. We are off to Dubai to show a potential distributor our range of award winning frozen organic pizzas and organic cheesecakes. We are very excited about going and hope to get in a bit of sand surfing or maybe a bit of base jumping from that new big building.
Nearer home, selling our stuff online direct to our public has always been a bit of a struggle as we make so many different products...well the answer is now with us. Starting with pizza (soon to be joined by kiddies pizza and cakes) you can get them from www.goodnessdirect.co.uk and if you're quick you might even win some freebies!
Well, here's to a great year to you all and we at What on Earth hope that all your New Years resolutions are still intact and we promise to keep at least one of ours going....to blog more!