Thursday, 26 November 2009

Boy... we're really a bit rubbish at keeping this updated!

Okay, okay What on Earth fans and followers... We must apologise for how absolutely rubbish we are at staying on top of this new online presence we've created for ourselves. Rest assured that any time we're not online updating this, we're toiling in the office or kitchen creating, perfecting and selling the products you love so much!

Last time we mentioned the lovely new branding on our range of scrumptious cakes... Have a looksee here:

http://lovelypackage.com/what-on-earth/

They are indeed lovely packages, don't you agree? If the sight of them is telling you to nip out and buy some cheesecake, please ensure you treat your tastebuds to nothing but the best in organic sweetness. Contact us for stockists!

We also promised all the gossip on our trip to the Anuga food show... Well, the highlight of the trip was when our beloved FD burned his feet, attempting to dry them with a hotel hairdryer! Seriously though, it was great to spend some time in Cologne and introduce our products to such a huge number of European and international contacts...

Now, What on Earth has done a lot of growing up this year... And we've finally reached a point where we can't close our office for a nice week-long holiday over Christmas. We're not going to be delivering to all our customers, but there will be a dedicated skeleton staff in for most of the period, so accounts queries and issues can be sorted out at any time.

And I, your humble blogger, promise to be back with more business-related chatter before the festive season kicks off for good...

Yours in delicious organics!

Thursday, 10 September 2009

We've been so busy here at What on Earth, we've barely had a chance to flex our blogging fingers and get some words down recently...

Our fantastic new WOE brand cake packaging is finally at the printers, after what proved to be a long and arduous job translating ingredients into 6 alternative languages... Yes, it's true! What on Earth's scrumptious dessert range is going international. We just know they'll become as loved on the continent as they are back at home in the UK. Keep your eyes peeled for the new designs, the first person to get in touch with us after spotting them might just be in line for a freebie or two...

We're also slowly recovering from a frantic weekend at the Speciality & Fine Food Fair. There's nothing like standing back and watching industry giants stuff their faces with delicious organic products. We think we made some good contacts, but who could tell with all those mouths full of cake? In any case our staff loved visiting the fair and our office is currently overrun with samples and treats. Boy, it's a hard life working for an organic food company!

Another show we will soon be attending is Anuga in Cologne (10 - 14 October 09). Billing itself as the "World's most important food and beverage trade fair", we think it's the perfect place to make ourselves known to our European neighbours. There will be more info on this trip next month, including a run-down on all the mischief the WOE Team got up to while in Germany.

As the weather turns a wee bit chilly (it's still summer, it's still summer... repeat the mantra!), our thoughts here turn to all things soup. Anyone who's tasted our range will know we produce the best in handmade, organic, vegan soupy deliciousness! Ilze, our techie-genius here, is currently working on getting these out as retail products, but in the interim you are welcome to buy a 4L tub (perfect for an Autumn evening or six).

On a final note, Bron, the evil WOE HR overlord, is currently looking for amazing kitchen-gods & -goddesses to join our team before the Winter rush begins. Please email her on bronwen@whatonearth.co.uk if you know anyone who would like to join the fun here at What on Earth!

Tuesday, 11 August 2009

Although we are (fairly) famous for our award winning organic pizza we are hoping to become equally famous for our organic cheesecakes. We are busy making their boxes look beautiful and will be launching into the shops in September. Health(ish) indulgence. We will keep you posted about the definitive launch date.

Wednesday, 5 August 2009

The things we do........

It's funny growing up..as a business I mean. We have to adhere to standards of hygiene (not a bad thing!), standards of safety (not a bad thing either) and standards of filling in mountains of paperwork that involve the minutiae of everybody's working hours (not a bad thing again but tedious and time consuming). We have to say with a sense of deep pride that we have, as a result of growing up, in the last few months, achieved SALSA, BRC and passed both OF&G and Soil Association inspections. To top it off, and without the wish to sound boastful, 2 of our chaps have passed HACCP level 3 Examinations. This is good because it means that our customers now have the assurance that we can do the right job right......meaning we know how to make food in a safe and secure environment.....Bring on the next challenge...!

Thursday, 30 July 2009

FSA report

Now, we maintain that we are not the kind of people to run naked around nuclear power stations or swim beside oil tankers but we do believe that people have a choice. This is where organic food comes into it. There is no argument that growing food at a natural rate, with no pesticides or growth enhancers, will provide food with a better natural flavour..... In vegetables the natural sugars will develop better and give that richer flavour we crave. It is your choice to buy into the belief that you will be doing better for you and the environment by buying organic. The FSA report states:

Gill Fine, FSA Director of Consumer Choice and Dietary Health, said: ‘Ensuring people have accurate information is absolutely essential in allowing us all to make informed choices about the food we eat. This study does not mean that people should not eat organic food. What it shows is that there is little, if any, nutritional difference between organic and conventionally produced food and that there is no evidence of additional health benefits from eating organic food.

Of course this does not highlight any detrimental health effects that may be present from convention factory farmed foods...

The answer is to read what you can, inform yourself to the best of your ability and make the choices that suit you.....

Wednesday, 29 July 2009

Wombles sighted outside What on Earth central!

Urgent news bulletin!



Wombles have been sighted outside What on Earth central. It appears they were attracted by the empty chopped tomato tins left over from pizza sauce production. Site security chased down the apparent miscreants, but let the grey-furred do-gooders off when they gave an improntu performance of, "Remember You're a Womble," complete with tomato tin-based percussion.


Grateful What on Earth staffers shared some fresh pizza with the wombles, before they departed to go back to Wimbledon

Thursday, 23 July 2009

A little introduction on What on Earth is happening...

Here at ‘What on Earth’ we have finally worked out how to drag ourselves into the 21st century .....So we have set up a blog (also a twitter account: http://twitter.com/WhatOnEarth2009) thus enabling all of our loyal customers (and many new customers) to read all about ‘What on Earth’, who we are and what we are about. You will hear about our new products and the general happening in the ever evolving business that is ‘What on Earth’. We hope you enjoy our frequent blogs and we are always interested in any new ideas that you may have.... however crazy they may seem. At the moment we are trying very hard, to save the planet. We have done shouting at politicians (to no avail), throwing things at politicians (not recommended....fun but not fruitful and full of danger) and all becoming hat wearers in the winter. These tactics are not proving very sustainable and, to be honest, the novelty has quickly worn off. We have one burning question for you... If your job title was ‘Boss of the World’ how would you change things (with a degree of urgency) in order to save the planet? We have our own ideas but sadly making everyone eat organic pizza is not the most realistic way forward, though we feel sure it will help a bit. We would really appreciate your answers and help! Actually, we have another question... We pride ourselves on having a close (and loving) relationship with our customers and as such would like to know...Do you have any new pizza flavours, pasta sauces or indeed any organic products you would like to see on the shelves, wearing What on Earth colours...?

‘What on Earth’ is a small organic food company based in Battersea, London. It began life in 1999 with the mission of creating wonderful organic pizza, untouched by mad scientists and bereft of preservatives (a fresh pizza shouldn’t be able to sit on a supermarket shelf for 3 weeks..!), colourings (cheese should be cheese coloured and not bright yellow..!) or additives (sweet tomatoes should be tomato sweet from the sun and not sugar sweet from sugar..!). We are a very inventive little company and are constantly developing new products inspired by the continual explosion of culinary brilliance that we see forever occurring in London and, whilst on our quest for great ingredients, from around the world. We like to work directly with our customers....There is no ‘middle-man’, or any automated call centres, where the only human you talk to is yourself. We are here (all in our cosy office in Battersea) to listen to your calls, ideas, and your (extremely rare) complaints. By listening to you, our customers, we were persuaded to revive our organic Pasta sauce range...this time it’s bigger, better and better value!

‘What on Earth’ has grown over the years and as well as our lovely organic pizza, pasta and ready meals we now make the most fabulous organic cheesecakes. We have tried very hard to stick to our mission and still believe in the organic principles of food production. We use only organic ingredients in our organic food range. We believe organic food brings a lot of positives! It is free from artificial preservatives and additives (which can only be healthier for you) and is much kinder to the environment.


We are fond of making things easier for our customers. This is why we make great convenient, organic food that can be bought (at a very fair price), taken home (preferably in a recycled bag), cooked (in a conveniently short time) and served to the hungry ones (who could naturally assume that you made it all yourself!). So, be it pizza, organic pasta sauces that can be easily added to our pasta for an unbelievable, cheap, healthy and quick meal, or even mouth watering cheesecake, you can be assured that not only are you eating healthier food but you are also doing your bit to help!


There is the argument that the environment is in a bad way and really what can one person do? Well the answer, we believe, is a lot. By supporting small businesses that care (we don’t expressly mean us) you can help maintain a level of awareness. And by contributing to our blog you can help raise our and other peoples continued awareness. This fits in nicely with our mission to educate the palate and mind...


Let the blogging begin....


Thank you,



The What on Earth Team