When we started our organic food business, nearly 12 years ago, people either said we were mad -"nobody will buy organic food all covered in mud and grown by smelly hippies"- or that we were climbing on a bandwagon -"you just want to overcharge people, tell them they're not cool if they don't buy organic food, live in Notting Hill 'Village' or call their children Willow or Skye"-. What we were really trying to do was say we think we can make simple, honest food, bereft of chemical additives and yukiness for a reasonable price. We were never going to compete with a mass market supermarket pizza full of hydrogenated fats and stuff with weird sciencey names, for 7p, so we make all of our foods in small batches, by hand with a healthy degree of care and attention. Those 12 years are now behind us and we must be doing something right 'cos we're still here, winning awards and accolades and selling our pizza for exactly the same price as when we started. Only now we also make other organic lovelinesses including; soup, pasta sauces and some dizzyingly wonderful organic cheesecakes. Have a look at www.whatonearth.co.uk if you want to see some nice pictures of what we do.
And if you want to talk to mad bandwagon hoppers then drop us a line hello@whatonearth.co.uk .
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