We’re now quicker to respond than ever before

We may be slow on occasions but we still like to keep up with the times. We like to be down with the ‘kids’; we like to be hip to the hop. Mmm, ok so maybe the street talk doesn’t suit us but we feel being modern does. That’s why we’ve decided to embrace technology and enter the world of QR codes. We’ve magically plucked our very own QR code straight out of the technological air and we’re going to put it on all our retail products. That includes our organic pizzas, cheesecakes, berry pouches and ambient goods.

For those who are unsure as to what a QR code, here’s a short lowdown. QR stands for Quick Response. A QR code is a 2 dimensional bar code used to transfer information through mobile phone barcode readers. Those with a smart phone can scan the code to access company information. I’ll even give you a little history now – QR codes were created in Japan by Tokyo-based Toyota. Yep, that is the car company, although to be precise the codes were created by a subsidiary of Toyota. The technology was originally created to identify car engines. Right, that’s the lesson over now.

Stacks of our QR codes printed and ready to go

If you guys scan our QR code you’ll be taken to our website where you can find out more about us and our products. You can also read our blog and find out where our shops are. You’ll even be able to read this blog post about QR codes when you’ve scanned the QR code that we’re talking about in this blog. Ha! You follow?

We feel that in an age where packaging should be kept to a minimum, QR codes are perfect for providing lots of detail in a tiny amount of space. Our pizza boxes already contain fun information about us but the QR codes will just allow you to find out that little bit extra. We have become a lot more active in the social media world over the past few months so trying out the QR codes seems a natural progression in terms of our now technological minds.

Our QR code. When scanned this will take people to our website

What’s more it seems we’re a little ahead of the game in our mission to add QR codes to our products. A large article was published in Food Manufacture magazine on the benefits of QR codes – after we’d got our codes printed. The piece also predicted that more and more food producers and supermarkets will use QR code labels. Well I never, maybe we’re more ahead of the times than we first thought!

Keep your eyes peeled for our newly coded packaging and please do give the codes a scan when you see them. We’d love to know where and when you see them so do let us know via Facebook or Twitter. We look forward to hearing from you.

Peace, love and QR coded pizza,

What On Earth