Friday, 11 November 2011

Quality Food Awards were, well, quality

Last night Jeremy wore a suit.

That content alone is enough for a single blog post I reckon! But I won’t just write that…I’ll give you a little more to chuckle at on this grey Friday – I’ll provide you with a photo too. Here is the evidence to prove that Jeremy Jaffe does in fact own (and can pull off) a suit. Fair enough, there was no bow tie but we can’t have everything, right?



You may be wondering why Jeremy was wearing this suit. Despite what you may think, it wasn’t just for fun. He put it on for a reason. We got all glammed up so we could attend the Quality Food Awards. This exciting event is seen as the most prestigious awards ceremony for the food and drink products on sale in UK grocery outlets. It was therefore a big deal and it seemed a good night was had by all.

There were lots of shortlisted products/companies in the awards (we didn’t enter – just so you know) but a lot of the winners were the main supermarkets. It was a constant battle between shops such as Sainsbury’s, Tesco, Asda and Lidl, therefore making the evening reminiscent of a ceremony such as the Soap Awards. The outfits were similar too – lots of elegant cocktail dresses mixed with some that left less to the imagination. I will say no more on that.



The awards were held at the Park Plaza Westminster Bridge and the room they took place in was laden with well dressed tables. Apparently there were around 750 guests at the event, which would mean there were around 75 tables. What table number were we?? Number one. Oh yes, we were at the head of the awards. We must be important after all.  At the table we were served four courses of delicious food (Jeremy had more because he ate the spare food that sat at the vacant seat at our table!) Shhh, don’t tell him I told you that though.


As well as enjoying delicious food and the buzzing atmosphere, Jeremy and I giggled at the special guests – Jay Rayner and Dominic Holland. Jay Rayner is a journalist, writer, food critic and broadcaster. Dominic is a comedian and author who you may have seen on shows such as Have I got News For You. Both of them livened the night and kept us amused…almost as much as Simon Wright’s white scarf did. Simon, if you’re reading this, sorry.


They weren’t the only famous people at the event though, oh no. I was the other. My name was in the Quality Food Awards Programme and Guest List because I was a judge on the panel a few months ago. I was pretty chuffed by that, especially as it said that the judges were experts. An expert, that’s me :-) You read it here.


Peace, love and awards ceremony pizza.

What On Earth

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